Chapter 9. Making Suggestions
Shortly before DoTheRightThing.com (DTRT) launched in 2006, DTRT founders Rod Ebrahimi and Ryan Mickle approached me about doing a usability review on their designs. And I must have been feeling awfully generous in that moment, because upon hearing about their idea, I offered them my review free of charge. Simply put, I really believed in the idea and I wanted to help out.
Rod and Ryan were out to change a little piece of the world. They had created a home for user-generated content focused entirely around the behavior of corporations. When a company like Adobe or Yahoo does something the community thinks is karmically good, site members can post a story about the deed in an effort to bring attention to it and encourage ...
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