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Designing the Moment: Web Interface Design Concepts in Action by Robert Hoekman Jr.

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Chapter 10. Getting Through the Results

When we run a search on the Web, the step right after entering a search term and clicking a Search button is usually finding our way through a sea of results to locate the information we need. This simple act has become extremely commonplace, especially since so many Web experiences now begin on Google.com.

We head to Google, search, find a relevant link, and click it. When we need something else, we head back to Google.

As such, the Google interface has become second nature to many people. Even novice Web users point their browsers straight to the legendary minimal design almost religiously as a first step toward learning new things, shopping, or even finding a site for which we already know the domain. (Yes, ...

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