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Designing the Moment: Web Interface Design Concepts in Action by Robert Hoekman Jr.

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Chapter 22. Designing the Obvious Blog

When I designed the blog template I’m about to show you, I had no client. In fact, I had no design software, no whiteboard, no chalkboard, no pen, no paper, and no idea what I was about to do.

Here’s the story.

In July 2007, I spoke at WordCamp, which is a single-room, one-session-at-a-time annual event put on by Automattic, the makers of WordPress, during which WordPress bloggers come together for two days of sessions and conversation focused entirely on blogs.

When I arrived, I was prepared to give a presentation based on my book, Designing the Obvious. I’d given the session several times before and felt pretty confident with it, and I had tweaked my slide deck to focus more on blogs, somehow thinking this ...

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