Designing the Moment: From First Impression to Conversion, Video

Video Description

Have you ever wondered how the teams behind the most popular sites get so many people to sign up for their products and services? With so many great applications out there, how does someone choose one over another?
 
In the moments when users first experience a new Web application, it's vital that they are able to understand the purpose of the application, what they can gain from it, what to expect, whether or not they can trust it, and how long it might take to get up to speed.
 
In Designing the Moment: From First Impression to Conversion (Streaming Online Video), Robert Hoekman, Jr., author of Designing the Obvious and Designing the Moment, shows you the design elements that will help your users do exactly that. Robert offers examples from successful sites and San Francisco storefronts, shares stories from his own work, discusses the rationale for each design decision, and shows you how to apply these winning concepts to your own site to increase conversion rates and help you turn skeptical visitors into avid users.

Running Time: 55m 14s

Table of Contents

  1. introduction 00:01:44
  2. crafting the elevator pitch 00:12:12
  3. the investment breadown 00:05:23
  4. the call to action 00:08:12
  5. filling the blank slate 00:05:47
  6. the perfect registration form 00:08:16
  7. handling registration errors 00:11:45
  8. conclusion 00:01:52

Product Information

  • Title: Designing the Moment: From First Impression to Conversion, Video
  • Author(s): Robert Hoekman
  • Release date: November 2008
  • Publisher(s): New Riders
  • ISBN: 9780321627032