Video Description
Have you ever wondered how the teams behind the most popular
sites get so many people to sign up for their products and
services? With so many great applications out there, how does
someone choose one over another?
In the moments when users first experience a new Web application,
it's vital that they are able to understand the purpose of the
application, what they can gain from it, what to expect, whether or
not they can trust it, and how long it might take to get up to
speed.
In Designing the Moment: From First Impression to Conversion
(Streaming Online Video), Robert Hoekman, Jr., author of Designing
the Obvious and Designing the Moment, shows you the design elements
that will help your users do exactly that. Robert offers examples
from successful sites and San Francisco storefronts, shares stories
from his own work, discusses the rationale for each design
decision, and shows you how to apply these winning concepts to your
own site to increase conversion rates and help you turn skeptical
visitors into avid users.
Running Time: 55m 14s
Table of Contents
- introduction 00:01:44
- crafting the elevator pitch 00:12:12
- the investment breadown 00:05:23
- the call to action 00:08:12
- filling the blank slate 00:05:47
- the perfect registration form 00:08:16
- handling registration errors 00:11:45
- conclusion 00:01:52