Chapter 11. Don’t Innovate When You Can Elevate


Elevate the User Experience

Seek Out and Learn from Great Examples

Take Out All the Good Lines

Get in the Game

I used to work for a small e-learning company that designed courseware for large companies. One of the problems that we commonly faced, as is true with most e-learning companies, is that the types of people for whom we designed content varied to incredible extremes.

Employees who handled baggage for an airline might be required by their employer to take some of the same administrative-type courses required by human resources staff, sales staff, and those people who wave the electric wands over you as you pass through the security gates.

Different people learn different ...

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