Chapter 5
Several fractal leaps of scale
From single cells to humanity
It has been proven that life will adapt according to its context. Identical stem cells placed in Petri dishes containing different substances can be grown into heart, liver or brain cells. In other words, their purpose will evolve in response to their context. When cells come together in order to survive, a new consciousness arises at the collective level – that of the human being (for example). In turn, the purpose of the human will evolve in accordance with its context. Similarly, humans will come together in organisations and establish a collective purpose at the corporate level. This “zooming out” and finding self-similar patterns is the principle behind fractals as defined ...
Get Designing the Purposeful World now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
