However beautiful the strategy, you should occasionally look at the results.
—Sir Winston Churchill
In Chapter 5, we reviewed the various ways in which an information need may be articulated, focusing on its expression via some form of query. In this chapter, we consider ways in which the response can be articulated, focusing on its expression as a set of search results. Together, these two elements lie at the heart of the search experience, defining and shaping much of the information seeking dialogue. We begin this chapter therefore by examining the most universal of elements within that response: the search result.
Search results play a vital role in the ...