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Designing the Search Experience by Tyler Tate, Tony Russell-Rose

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Part 3. Designing the Future

It’s a Saturday morning in September. Groggy-eyed Amir draws the blinds, squinting as sunshine pours into his 61st-floor apartment. Putting on his BlinkIt-equipped eyeglasses, Amir looks out over the crisp London landscape for a few moments before moving into the kitchen to start the coffee. He hears the morning post fall through the door and is pleased to see the outdoor clothing catalog he had requested from EveryWare among the contents. With his camping trip to the Lake District with Simon and Shannon coming up the following weekend, Amir really needed to find a lightweight, windproof, water-resistant jacket that wouldn’t cost a fortune. He’d spent well over an hour searching online during the week—and had shortlisted ...

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