4. The Role of Conflict in Design

This is my definition of conflict:

Conflict is the way design teams come to a shared understanding of each decision made in the design process.

Over the course of this chapter, I’ll unpack this statement in more detail, focusing specifically on the phrases “shared understanding” and “decision made.”

Conflict is the engine of design. When designers come up with the initial idea, turning it over and over to make sure it solves the design problem, it is conflict that spurs that process. When designers take that idea and draw it out—fleshing out details, establishing a design’s basic concept—and then take it all the way through to a specification, it is conflict that drives that growth.

I’ve sweated through countless ...

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