7. How Collaboration Works

After the last several chapters, you might think that great design teams do nothing but fight all day. (If so, I’d suggest you go back and read those chapters again, as they made clear that conflict in design is not fighting.)

Beyond conflict, though, what makes design teams effective? If conflict is the engine, then collaboration is the oil. (And I think that’s a good time to stop using that metaphor.) Many books on collaboration will stitch together lots of techniques for encouraging employees to work together. There is perhaps no better example of this than David Coleman’s 42 Rules for Successful Collaboration. In the section on “Collaboration Tools” rule 31 is

Collaboration tools should be easy.

The truth is that ...

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