Introduction

I hate telling people what I do.

Usually, the response is one of confusion: blank looks and pregnant pauses. I go on to explain, “You know, like when you have to register your car or be admitted to hospital: I design the form you fill out, so it’s less painful.” Some understanding is restored using these everyday examples. Yet people are still surprised to learn that someone actually designs these forms (a depressingly apt reflection on the quality of most).

Designing Forms Is the Worst Best Job in the World

Surprising as it may be, I love what I do. As it draws on so many different subject areas, designing forms is one of the most interesting professions you can have. It’s kinda like getting paid to solve rewarding puzzles that ...

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