“The difference between the almost-right word and the right word is the difference between the lightning bug and the lightning!”
Communication is emotional. Words written by authors such as Upton Sinclair, Harriet Beecher Stowe, and Thomas Paine have moved people to tears, sparked movements, and changed the course of nations.
How words are presented visually affects how readers perceive them. Matching the right font with the right message is the role of the designer. When conveying a serious message, for example, a designer should obviously avoid using an informal font like Comic Sans.
Text is used throughout ...
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