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Designing Web & Mobile Graphics: Fundamental Concepts for Web and Interactive Projects by Christopher Schmitt

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Chapter 5. Color for the Web

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“I found I could say things with color and shapes that I couldn’t say any other way—things I had no words for.”

—Georgia O’Keeffe

Color is the first item by which one can judge a site. It’s the splashes of color and an eye-grabbing design that a visitor to your site sees. Better use of color means a better website. If you can carry a color scheme to every page, you’ll automatically create a cohesive look and feel for your site.

A color scheme is a set of colors that helps define the mood, educate the user about navigation (subtly signaling what’s “hot” or “clickable”), and reinforce the site’s identity, or brand image. ...

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