Our Perception is Biased
What we perceive is not an accurate reflection of our environment. It is biased by at least three factors: past experience, current context, and future goals. This chapter discusses these factors in detail, gives examples of how they bias perception, and explains their implications for designing interactive systems.
perception; bias; priming; frames; habituation; attentional blink; context; optical illusion; Müller–Lyer; McGurk effect; goals; cocktail-party effect; ambiguity
Our perception of the world around us is not a true depiction of what is actually there. Our perceptions are heavily biased by at least three factors:
• The past: our experience
• The present: the current context