Our Perception is Biased
Abstract
What we perceive is not an accurate reflection of our environment. It is biased by at least three factors: past experience, current context, and future goals. This chapter discusses these factors in detail, gives examples of how they bias perception, and explains their implications for designing interactive systems.
Keywords
perception; bias; priming; frames; habituation; attentional blink; context; optical illusion; Müller–Lyer; McGurk effect; goals; cocktail-party effect; ambiguity
Our perception of the world around us is not a true depiction of what is actually there. Our perceptions are heavily biased by at least three factors:
• The past: our experience
• The present: the current context
•
Get Designing with the Mind in Mind, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
