Chapter 4. Findability, Syndication, Blogs, Podcasts, the Long Tail, Ajax (and Other Reasons Standards Are Winning)
Designers and developers, if you’re sold on web standards and ready to rock, skip ahead to Part II. This chapter is for your bosses, your clients, the head of IT, the new director of marketing, and anyone else who doesn’t yet see the connection between web standards and your organization’s long-term health.
Are you bosses, clients, IT folks and marketers listening? Here’s what you need to know: despite misunderstandings that stymie their adoption in some quarters, standards are winning on many fronts and are rapidly changing technology, business, and publishing on and off the web. Indeed, web standards have played a defining role ...
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