Chapter Four: The Future of Web Standards

Like the chapter we’ve just read, the first part of this chapter is for bosses, clients, the head of IT, the new director of marketing, and anyone else who doesn’t yet see the connection between web standards and their organization’s long-term health. For this is where we connect the dots between web standards, “Web 2.0,” Search engine optimization (SEO), and other industry-leading ideas that can make even a businessperson who is indifferent to technology sit up and roll over.

This chapter is also for web designers and developers who want to understand what the best web standards have in common, where they came from, and where they (and we) are going. If you’re excited (or worried) about HTML5, ...

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