Mapping is the action of outlining the context of the work in relation to what is known, unknown and what needs to be known, along with our scope and goals.
As a general rule, a failed idea is seen as the outcome of poor development or poor finalisation. However, in a high percentage of cases, the causes of this failure occur in the initial step, brought about by an incorrect statement of the problem.
Right from the outset we must seek not just solutions, but reasons behind the very search itself, –in other words–, why we are doing it, what for and for whom. And we must likewise be sure of who we are and what tools we are equipped with, plus we should be aware of what we know, and what we do not.