Chapter 10
Swede-Mart Case Study
The following description of a fictitious retailer called Swede-Mart is to be used to complete the Activity section at the end of each chapter, applying the concepts discussed therein. Sample solutions for each of the activities are given in Chapter 12.
10.1 Introduction
Swede-Mart is a rapidly expanding clothing store headquartered in Gothenburg, Sweden, with 300 stores around the globe, 200 of which are in Europe. The retailer targets affluent families who want fashionable clothing, but who are also concerned about price.
Swede-Mart has a three-year plan to greatly expand its presence in Asia and North America. The goal is to become the largest clothing store in the world in the market of upper-middle-class, ...
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