Developer Advocacy: Establishing Trust, Creating Connections, and Inspiring Developers to Build Better

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

C. Riley, C. TozziDeveloper Advocacyhttps://doi.org/10.1007/978-1-4842-9597-7_7

7. Growing: Creating an Advocacy Road Map

Chris Riley¹   and Chris Tozzi²

(1)

Boulder, CO, USA

(2)

Troy, NY, USA

 

So far in this book, we’ve covered why and how to get started with a developer advocacy function in your business. But starting developer advocacy is, of course, only the first step in leveraging advocacy to help drive business success. To reap a return on your investment in advocacy operations and ensure that your business benefits from advocacy over the long term, you need a plan for growing and sustaining the advocacy program over time.

The best way to do this is to ...