Developer Advocacy: Establishing Trust, Creating Connections, and Inspiring Developers to Build Better

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

C. Riley, C. TozziDeveloper Advocacyhttps://doi.org/10.1007/978-1-4842-9597-7_9

9. Measuring Advocacy’s Impact

Chris Riley¹   and Chris Tozzi²

(1)

Boulder, CO, USA

(2)

Troy, NY, USA

 

Throughout this book, we’ve touched on the importance of measuring the impact of developer advocates and developer advocacy investments. But we haven’t said much about exactly how you do that. We held off because measurement is arguably the most complex facet of developer advocacy operations, and you can’t chart an effective measurement strategy until you understand all of the other factors that go into advocacy.

But now that we’ve discussed those other factors in detail, we’re finally ...