© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2021
C. Lewko, J. PartonDeveloper Relationshttps://doi.org/10.1007/978-1-4842-7164-3_13

13. Developer Personas

Caroline Lewko1   and James Parton2
(1)
Vancouver, BC, Canada
(2)
London, UK
 

After you have completed your segmentation, you can start to create personas. Personas are a way to personalize your targets (i.e., put a name and face) to help you and your teams think more personally about your users.

Personas are most effective if used by everyone on the DevRel and product teams and other stakeholders so everyone is creating for and thinking about the same target audience.

Personas make it easier for everyone, whether you are creating your product and documentation ...

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