After you have completed your segmentation, you can start to create personas. Personas are a way to personalize your targets (i.e., put a name and face) to help you and your teams think more personally about your users.
Personas are most effective if used by everyone on the DevRel and product teams and other stakeholders so everyone is creating for and thinking about the same target audience.
Personas make it easier for everyone, whether you are creating your product and documentation ...