“An easier way to develop!”
The preceding sentence is a tagline1 used by many developer programs. It may seem concise and catchy, but, unfortunately, it’s not effective.
In our chapter on segmentation, we took a product-centric approach to identify the type of developer required to make your product successful. With messaging, you must take a developer-centric approach driven by your personas. Both your segmentation and personas are used to pinpoint what will entice developers to give your ...
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