© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2021
C. Lewko, J. PartonDeveloper Relationshttps://doi.org/10.1007/978-1-4842-7164-3_22

22. Developer Marketing

Tactics for Awareness, Lead Gen, and Relationship Building
Caroline Lewko1   and James Parton2
(1)
Vancouver, BC, Canada
(2)
London, UK
 

When we explored Chapters 1521, you probably noticed that marketing interventions occur throughout the Developer Journey. Developer Marketing starts at the Discover stage and supports and encourages developers as they adopt your product and scale.

This chapter will touch on some of the key marketing tactics and best practices deployed by successful DevRel programs.

Marketing Tactics for DevRel

There is a range of marketing ...

Get Developer Relations: How to Build and Grow a Successful Developer Program now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.