Developer Relations: How to Build and Grow a Successful Developer Program

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2021

C. Lewko, J. PartonDeveloper Relationshttps://doi.org/10.1007/978-1-4842-7164-3_24

24. Sales

Myth-Busting – DevRel and Sales in Harmony

Caroline Lewko¹   and James Parton²

(1)

Vancouver, BC, Canada

(2)

London, UK

 

You are in sales.

There we said it.

It’s vital to understand that everybody in their company is selling. All the time. To deny this does a disservice to the impact your work has in creating value for your company.

Explaining how your product works at a meetup is selling. Writing a blog post about a cool use case is selling. Writing your API specification is selling. Chatting to a friend about how great the culture is in your startup is selling. Face it – ...