Developing a Successful Subsidiary Strategy

Chapter 1Introduction

DOI: 10.4324/9781003425502-1

Ambitious managers want to gain more influence over their future and to plot a course which will enable their business to succeed and grow. This explains the popularity of books, academic articles, podcasts and other online contributions providing direction on how to develop the various dimensions of a business strategy. Typically, the strategy process involves analysing the operating environment and marketplace, establishing a vision of what the organisation can achieve in the future, making choices on focus areas and assigning short- and long-term actions to affect change and to work towards the strategic vision.

Yet, in all but the smallest companies, few managers will ever have the opportunity ...