A Differentiator in Successful B2B Communities
Art and science have their meeting point in method.
—Edward Bulwer-Lytton, Caxtoniana
Community management is a nascent discipline—part science, part art. The one constant appears to be the entrepreneurial nature of the practice as it has evolved over the years. In any given day, a variety of challenges present themselves both from internal and external entities that need to be addressed or possibly even developed into “crisis-tunities”1—where what appears as an outright crisis is managed through a coordinated team effort to become an opportunity. An investment in people who ...