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Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty by J. Lovett, Sam Creek, Margaret Brooks

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Developing B2B Social Communities

Measuring Community Business Returns

Measure twice, cut once.

Measuring a community’s success brings us back to the maxim in Chapter 3: “Measure twice, cut once.” You should always verify your measurements because, once you cut the raw material, there is no going back. Business decisions often work the same way. Once you launch a new or updated product, there are often no more opportunities for adjustments or fine-tuning. It either sinks or swims. In some cases it simply lands without any fanfare, which can be the same as sinking. After that initial launch, more measurements are usually taken, but they are ...

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