7 The drivers of innovation
Introduction
So far in the book, we have looked at what innovation is and how it comes about. We have investigated innovation through the main theoretical challenges, from a conceptual understanding of innovation to the impact of organisational learning on innovation. The meaning of innovation has had different sources even if today we associate it to a large extent with economics and technology. Godin (2013b) shows that the linear model of innovation has two origins: one is management and economics, which focuses on the origins of invention, and the other is anthropology, which proposed innovation as a solution to the question of invention and its diffusion as a matter of cultural change. Over time, the two traditions ...
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