Intangible Resources
Overview
Intangible resources have a strong influence on performance outcomes, although they do so indirectly through their impact on tangible items such as customers and staff. Knowledge, brand reputation, corporate integrity, and so on are clearly powerful, so senior executives and human resource (HR) professionals must understand how these attitudinal resources work to drive changes in performance through time. In order to use this understanding, however, we must go further and understand how these soft factors themselves are built up or lost and what can be done to manage them.
This chapter will do the following:
- explain how intangible resources achieve the impact that they do, giving examples of simple measures ...
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