Chapter 10Visual effectiveness


Art does not reproduce the invisible; rather it makes it visible.

—Paul Klee

Visual effectiveness is a measure of how the appearance of information and the use of visual elements within it affect the ease with which users can find, understand, and use the information. Because most of your users use their eyes to access your information, the visual impact of that information can be an important factor in its general quality.

While you are planning and writing your information, you must think of ways to help your information come alive for your users. The guidelines and discussion in this chapter can help you ...

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