Use pervasive browser-based technologies to reach the maximum number of users.
WAP and mobile browsers are among the first killer applications for the mobile Internet. After years of adoption, most mobile phones today have factory-installed WAP browsers, and WAP data service is readily available from almost all mobile network operators. The pervasiveness of WAP makes it a great channel to deliver content to a large number of users. WAP is also used as a mechanism to provision Java applications, MMS content, and push messages. Topics covered in this chapter include the following:
Browser applications: discusses the benefits and limitations of browser-based applications. We introduce the WAP technology stack.