Ad media strategies
audience on action, 65–66
dilemma
budget detemination, 64–65
job detemination, 63–64
media detemination, customer segment, 64
identifying audience, 66–67
media and its value, 67–69
synergy building programs, 65
ADVO bundled pricing, 85
Affordable Care Act, 9
Affordable Health Care Act, 11
American Property Data (APD) system, 90–91
Blue Ocean Strategy, 15–16
Boston Globe, 23–25
Brainstorming, 49
Broad reach media, promotion strategy, 67
Bundled pricing, 84–85
Business alliances formation
consulting service opportunities, 105
retail opportunities, 104
steps, successful, 105–106
technology sales opportunities, 105
Business promotion strategies, 70–72
CADs. See Consumer adoption drivers
Cash flow management
key performance ...
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