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Developing Successful Marketing Strategies by Gary W. Randazzo

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Ad media strategies

audience on action, 65–66

dilemma

budget detemination, 64–65

job detemination, 63–64

media detemination, customer segment, 64

identifying audience, 66–67

media and its value, 67–69

synergy building programs, 65

ADVO bundled pricing, 85

Affordable Care Act, 9

Affordable Health Care Act, 11

American Property Data (APD) system, 90–91

Blue Ocean Strategy, 15–16

Boston Globe, 23–25

Brainstorming, 49

Broad reach media, promotion strategy, 67

Bundled pricing, 84–85

Business alliances formation

consulting service opportunities, 105

retail opportunities, 104

steps, successful, 105–106

technology sales opportunities, 105

Business promotion strategies, 70–72

CADs. See Consumer adoption drivers

Cash flow management

key performance ...

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