O'Reilly logo

Developing Successful Marketing Strategies by Gary W. Randazzo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Preface

Building a successful marketing strategy is like taking a road trip. You have to know where you want to go, what you want the experience to be like, and you have to know the starting point. Once the starting and ending points have been identified, designing the trip according to expectations becomes a lot easier. The trip’s outcome is more easily determined if the planning includes a look at the resources required, the exact route, and possible complications from outside forces such as the weather or traffic congestion.

A vision and mission statement usually identifies the desired destination. The vision and mission statement defines what you want to accomplish and sets the parameters for how your organization will operate.

If the vision ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required