Building a successful marketing strategy is like taking a road trip. You have to know where you want to go, what you want the experience to be like, and you have to know the starting point. Once the starting and ending points have been identified, designing the trip according to expectations becomes a lot easier. The trip’s outcome is more easily determined if the planning includes a look at the resources required, the exact route, and possible complications from outside forces such as the weather or traffic congestion.
A vision and mission statement usually identifies the desired destination. The vision and mission statement defines what you want to accomplish and sets the parameters for how your organization will operate.
If the vision ...
Get Developing Successful Marketing Strategies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
