O'Reilly logo

Developing Sustainable Supply Chains to Drive Value by Robert Sroufe

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 2

Sustainability—Reducing Waste, Enhancing Value, and Generating a Strategic Competitive Advantage

Is There Demand for Sustainability?

Underlying the information within this chapter is a critical assumption—there is a demand for products and services that are sustainable. Yet, this assumption begs the question of whether it is appropriate. There is strong evidence indicating that customers (especially in economically developed markets and emerging markets) are now demanding products that are more sustainable. Consider the following statistics:

54% of shoppers indicate that they consider elements of sustainability (sourcing, manufacturing, packaging, product use, and disposal) when they select products and stores.1

80% of consumers ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required