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Developing Talent for Organizational Results: Training Tools From the Best in the Field by Elaine Biech

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Chapter 13

How to Tell a Story . . . and Why

KEVIN DALEY COMMUNICATIONS

In This Chapter

  • Rationale for storytelling and its importance to leaders.
  • Five steps to tell a story the right way.

At some point we are all tapped on the shoulder and asked to be a speaker at some event. It could be a business luncheon or dinner, perhaps a wedding, maybe you are the head honcho and are being asked to inspire the people who work for you, or maybe it’s a congratulatory talk when someone is being promoted.

Obviously, you are being asked to speak because you have credentials. You are an important person. You probably are stuffed with information they are not privy to. So what do you do? Lay out all that info? Bury them with facts and statistics? Show them ...

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