Chapter 19

Bringing the Twelfth Man Alive in Your Organization


In This Chapter

  • Explanation of the “twelfth man” phenomenon.
  • Six leadership practices that build a high-passion/high-performance work environment.
  • Practical, implementable opportunities to create a positive climate and committed workforce.

There is a phenomenon in American football called the “twelfth man.” What this refers to is that situation when the fans are so passionate, committed, and loud that they can actually affect the outcome of a game in favor of the home team. In effect, they become like a twelfth man on the eleven-player team. While most of us haven’t experienced this as a player, my guess is that many of us, men and women alike, have at one time ...

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