Chapter 32

Take Courage

Measurement for Mere Mortals

BEYOND ROI, INC.

In This Chapter

  • Compelling reasons for measuring training results.
  • Five measurement guidelines.

Your company has invested thousands of dollars in a major talent development effort. The feedback is positive. Expectations for results are sky-high. But now, how can you actually measure the impact and organizational results? A brief measurement story is a good place to start.

I’ve not been this scared since I was a kid. Picture this. It’s a beautiful morning at the beach. The sun rises over the ocean. Waves roll toward you from the horizon. You wiggle your toes in the cool sand and look up. A helicopter circles overhead. Your heart is pounding and your stomach is tied in knots. ...

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