Aspiring corporate leaders first learn to build and implement visions for their inpidual business units. But as they advance in their careers, executives also must learn how to lead with an enterprise perspective.
Douglas A. Ready and M. Ellen Peebles
Anat Gabriel is managing director and chairman of Unilever Israel, a relatively small operation that sells the usual array of Unilever products but also has two categories of its own, a breakfast cereal brand called Telma and a line of snack foods that are unavailable anywhere else. She calls them “local jewels”; they account for about a third of the Israeli unit’s business.
Unilever, the world’s second-largest consumer goods company, ...