Book description
This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.
Table of contents
- Developing Winning Brand Strategies
- Introduction
- Chapter 1: Competing for Choice
- Chapter 2: Uncovering Hidden Potential for Growth
- Chapter 3: Balancing Stakeholder Choices
- Chapter 4: Managing the Dynamics of Brand Performance
- Chapter 5: Building Brand Competencies for Competitive Advantage
- Appendix: The Evolution of Business Strategy
- Notes
- References
Product information
- Title: Developing Winning Brand Strategies
- Author(s):
- Release date: June 2009
- Publisher(s): Business Expert Press
- ISBN: 9781606490440
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