Developing Winning Brand Strategies

Book Description

Developing Winning Brand Strategies introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice.

Product Information

  • Title: Developing Winning Brand Strategies
  • Author(s):
  • Release date: June 2009
  • Publisher(s): Business Expert Press
  • ISBN: 9781606490440