Developing Winning Brand Strategies

Book description

This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.

Product information

  • Title: Developing Winning Brand Strategies
  • Author(s): Lars Finskud
  • Release date: June 2009
  • Publisher(s): Business Expert Press
  • ISBN: 9781606490440