DevOps for Media and Entertainment

DevOps in Media and Entertainment

Traditional media and entertainment businesses are struggling with digital transformation on a more dramatic scale than those in any other industry. Media and entertainment executives who have been around long enough have experienced the move from running entirely on analog data and devices to becoming wholly digital companies. More recently, they’ve made the rapid leap from embracing software products as a tool to realizing that software—operating in the cloud like a living, breathing organism needing constant care and feeding—is their product. And they’ve seen the fundamental definition of what a media and entertainment business is expand as methods of content creation and consumption have exploded.

And the changes are still coming. More than 70 percent of media and entertainment industry executives who responded to a poll last year said they anticipated “moderate or massive digital disruption” in the next 12 months. Whatever their sector—movies, music, gaming, television, radio, or publishing—the leaders of these businesses know that speed and agility are crucial to keeping up with the pace of technological change, consumer expectations, and their competitors.

We believe that the key to enabling this level of agility is a highly collaborative and communicative relationship between Development and IT Operations. The merged term DevOps symbolizes the integration that needs to occur between the two departments. New media leaders such as Facebook ...