Chapter 20 From Start-up to Upstart to the Most International Company in the World
DHL as an entrepreneurial success story is both unique and yet not so. An idea whose time has come is vigorously exploited by an uncompromising, visionary entrepreneur. That’s not unique, there are many others like it. But DHL’s recipe, its timing, its niche, its experiences and its outcome are unique; a biological emergence utilizing soft power to differentiate from its competitors and emulators. It was a natural but turbulent flow system which had to find its own way, an example of utilizing nature’s ubiquitous design principles, and doing so from zero to global without external capital, while barely legal.
To recap, in the late 1970s and 1980s, advances in transport ...
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