Book description
In Dialogues with Creative Legends,
you will find answers to some of the perplexing questions talented
people confront. From these dialogues emerge a startling range of
ideas, from beginning a creative career to developing client
relationships, mentoring, and the role of design thinking in
society. The author's gradual revelations about the intertwined
contributions of creator and patron will resonate with students and
practitioners in all the creative professions. This remarkable book
explores the role of creativity in commerce and culture. It's a
quest for livelihood and meaning that is at once highly
personal--and strikingly universal. Come along as the author
interviews many of the creative luminaries of the late 20th
century, including: Saul Bass, Buckminster Fuller, Paul Rand, Lou
Dorfsman, Herb Lubalin, Don Trousdell, Charles & Ray Eames,
George Nelson, Massimo Vignelli, Heinz Edelmann, Victor Papanek,
and Hermann Zapf.
Table of contents
- Title Page
- Copyright Page
- Dedication Page
- Acknowledgements
- Contents
- Richard Saul Wurman: Foreword: Designing Your Life
- Introduction
-
1. Teachers
- Victor Papanek: Portfolio and Career
- Buckminster Fuller: World Game
- Charles and Ray Eames: The Connections
- Saul Bass: Notes on Change
- Design in The Real World
- James Burke, Jr.: Life is Like a Train
- Walter Herdeg and Jack Kuntz: A Visit to Mt. Olympus
- Josef Müller-Brockmann and Ruedi Rüegg: People, not Portfolios
- Heinz Edelmann: Every Ten Years, Burn your Portfolio
-
2. Titans
- The Great Midwest Mounted Valise
- Penn Station Booth 6
- The Valise Goes Awol
- Ed Gottschall: Not Your Average Interview
- Cold Calling 101
- Herb Stern: The One Week Hence Test
- Seymour Chwast: Bad Luck, So Good Luck!
- Ian Ballantine: A Short Course in Genre Publishing
- Singing to The Gatekeepers
- A Trial Run
- James Mcmullan: Watercolor Wizard
- Barbara Bertoli: Strong, Yet Vulnerable
- Max Miedinger: Getting Helvetica Right
- Arthur Tress: The Dream Collector
- Aha: The Bertoli Toggle
- Peter Mayer: How to Run a Sales Meeting
- Boldness in The Face of Opportunity
- Penn Station Booth 6, Revisited
- Frederick Schneider: To Be Right ...
- George Nelson: Philosophy of Design
- Portfolio Transitions, or Never Let a Good Crisis Go to Waste!
- Massimo Vignelli: The Auteur Speaks
- James Craig: Keeping your Powder Dry
- Tipping Point on a Train
- Hermann Zapf: Your Soul’s Music
- Paul Rand: The Designer as Brand
- Ivan Chermayeff: A Search for Essence
- Lou Dorfsman: I Just Try to Make it Look Great
- Herb Lubalin: Superlatives and Schlock
- An Arthur Tress Snapshot
-
3. Transitions
- From Valise to Expertise
- Don Trousdell: Growing a Style and Outgrowing Style
- Dave Condrey and Bill Duncan: Welcome to The Greatest Marketing Organization on Earth
- Robert Woodruff: Take Out Everything but The Enjoyment
- Lawrence Gellerstedt, Jr.: Leadership is Developing People
- Caroline Warner Hightower: Design as Magic
- Saul Bass Encore: When the Student is Ready, The Teacher will Appear
- Sidney Topol: A Good Proposal on Time
- Rober to Goizueta: Creative Friends
- Reflections: The ROI Model for Career Optimization
- For Further Reading
- Index
- Photographic Credits
- About the Author: David Laufer
- Ad Page
Product information
- Title: Dialogues with Creative Legends and Aha Moments in a Designer’s Career, First Edition
- Author(s):
- Release date: December 2012
- Publisher(s): New Riders
- ISBN: 9780133138016
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