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Dialogues with Creative Legends and Aha Moments in a Designer’s Career, First Edition by Richard Saul Wurman, David Calvin Laufer

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Reflections: The ROI Model for Career Optimization

THE FUNDAMENTAL GOAL OF THIS BOOK is to assist the reader in making good career choices. Richard Saul Wurman has famously observed that all design professionals face divergent paths in their careers, a choice between looking good and being good. In the Foreword to this book he reiterates the story of Mies van der Rohe’s pronouncement: “Do good work.” Clearly, to capitalize on this advice, the designer must form a working personal definition of “good” as it applies to his or her design and talents.

The astute reader will have noticed by now that the advice offered by the interviewees, and conclusions drawn by the author, are full of contradictions. This is actually very encouraging. While some ...

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