Dialogues with Creative Legends and Aha Moments in a Designer’s Career, First Edition

Introduction

It is a brutal fact of the free market system that there are always more new, talented, and enthusiastic creative people entering the marketplace than there are situations where their talent can be utilized to its fullest potential. I see dozens of young design professionals each year, and I am always glad when I hear that one has landed a job. Sadly, too many highly talented people do not find a place to flourish; some give up and take other career paths, some take positions where they cannot be mentored or developed. For a society—and a world economy—that depends on innovative thinkers, this seems like a double loss.

While no book could hope to right this wrong, I undertook writing this one to accelerate the arrival of some crucial ...