How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.
Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers' enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge?
The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the 'translational sweet-spot, the convergence of the digital and the analogue.'
A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
Table of Contents
- Title Page
- Table of Contents
Part I: The fighters size each other up
- 1: Digital disruption
- 2: Analogue versus digital
- 3: Bringing the old and the new together
- 4: Digilogue
Part II: The battle heats up
- 5: Digital grapevine
- 6: Analogue escapism
- 7: Digital diffusion of ideas
- 8: Analogue location drives digital innovation
- Part III: Hanging up the gloves and meeting in the middle
- Title: Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer
- Release date: September 2013
- Publisher(s): Wiley
- ISBN: 9781118641392