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Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer by Anders Sorman-Nilsson

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The futurist, John Naisbitt, introduced us to the idea of high tech and high touch. We are now introduced to a contemporary replacement for that old and once useful concept — digital dialogue — the meeting of the digital mind and the analogue heart. Let yourself be provoked by these ideas in order to come up with your own business solutions . . . or watch from the sidelines while others relegate you to the past.

— Dr Stephen Lundin, Author of Fish!

As a fighter in the digital revolution, I’ll concede that Digilogue understands what few on my side are willing to acknowledge: there is beautiful, emotional value to old-school analogue ways. The answer for business owners and marketers is to understand both worlds and utilise the best of each to reach and engage your customers. Digilogue provides you with the perfect roadmap.

— Dina Kaplan, co-founder of Blip.tv, Fortune magazine’s Most Powerful Women Entrepreneurs and Fast Company’s Most Influential Women in Web 2.0

In a world where digital is disrupting everything from retail to media to travel at an accelerating rate, companies have to ask the tough question ‘Are we facing our Kodak moment?’ Digilogue is a valuable guide to anyone who wants to address this challenge, providing practical ideas on how to reinvent businesses of all shapes and sizes in the digital tsunami of change.

— Rachel Botsman, TEDster and 2013 Young Global Leader, World Economic Forum

As we make the shift to digital products and new distribution and service ...

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