Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer

Part I

The fighters size each other up

The gloves are (nearly) off. Part I is a veritable street fight between two amped fighters: Digital Disruption and Analogue Anachronism. Both tap into their core strengths, dig deep for control and come out swinging. This part of the book analyses the tensions, dynamics and backstage antics of both sides, and explores their comparative strengths. It also highlights and investigates the seeming evolution of sophistication in the fighters’ behaviours.

Chapter 1 takes a global view of digital disruption, and how it is decimating businesses, big and small, around the world. It zooms in on a menswear retailer in Stockholm, Sweden, and does a deep dive on what survival lessons business leaders more broadly can extrapolate from this family business’s battle with the digitisation of everything. The chapter tracks and decodes digital as the key wave of change affecting business today and for the foreseeable future, and provides you with a way out if you are under the false impression that you can stem the tide of change that digital disruption personifies.

chapter 2 bears surprising news as it investigates what the customer of tomorrow is looking for. Curiously, we’ll find out that decision-making and consumer patterns are shifting in a way that is as focused on the past as it is on the future. We’ll reach an understanding that to win the hearts and minds of tomorrow’s savvy customer, business leaders need to provide value to the rational, digital ...