Digital Analytics Primer

Foreword

I’m an incurable addict when it comes to books. I read constantly. I’m so bad that yes, I usually even read the foreword. Reading a book’s foreword is a bit like watching pre-season games in the NFL. You know they’re meaningless—it’s not the real stuff, but you do it anyway because you just can’t help yourself. It’s a few more weeks of football.

So when asked to actually write a foreword, it inevitably casts my mind back to all the many different types of forewords that I’ve read. There are a few basic flavors: the “Here’s what you’re about to read” variety, the “Anecdotes about the author” style, the “Here’s how my own books relate to this theme,” and the “Apparently unrelated to anything” musings of someone who doesn’t seem to have ...