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Digital Analytics Primer by Judah Phillips

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About the Author

Judah Phillips helps people create economic value using data, analytics, and research. He works with leading global companies whose executive and management teams are building, adapting, or reengineering their approach to digital analysis in order to increase profitable revenue, reduce cost, and boost profitability. Judah has worked for some of the world’s largest corporations, globally managing business and digital analytics teams, including Sun Microsystems (now Oracle), Reed Elsevier, Monster Worldwide, Nokia, and Karmaloop.

He has lectured at undergraduate and graduate business schools, including Stern School of Business at NYU, Olin School of Business at Babson College, Carrol School of Management at Boston College, D’Amore/McKim ...

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