19 Digital asset management products

Introduction

Digital asset management products fall into many categories by application and by function. Some have been developed to manage documents, some images, and some for video content. The content management products have been designed to explicitly handle the assets that are served from web sites. Many products have been enhanced, so that they can handle any form of digital content. In general, the more all-compassing the product, the higher the cost.

The driver for the general-purpose product is the rapid adoption of multiple channel distribution of information and content. As an example, a brand manager will need to control document templates, marketing collateral, images (product shots and logos), ...

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